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When would it be a good idea to change your company's logo?

When would it be a good idea to change your company's logo? when you're not getting the expected results? When do you change your company name? or when you think that your company's logo does not match the services you offer? What are the reasons why you should change your company logo?
 
If you are rebranding, if you are changing your business operations or changing your entire goal, it can become a good idea to change hr logo. Sometimes when you are losing and wants to bounce back, you can also change logo
 
If you are revamping your business, changing your business modality, bringing in a new range of products and retiring old products, in other words, you can giving a complete makeover to your business, it might be the time to change your logo
 
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