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What makes a logo memorable and effective?

eLdavis

New member
TM$
138
A logo plays a very important role in branding, it can be considered as the face or identity of your business. What actually makes a logo effective and memorable? It's not about how complex or simple the design might be, but it is mostly about the message it is able to pass out, how people can easily relate to the logo, and how it relates to the business.
 
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