What makes a logo memorable and effective?

[eLdavis]

A logo plays a very important role in branding, it can be considered as the face or identity of your business. What actually makes a logo effective and memorable? It's not about how complex or simple the design might be, but it is mostly about the message it is able to pass out, how people can easily relate to the logo, and how it relates to the business.

 

[Teegold]

To me, it is when it stands out from others, Ina special way. When a logo oozes that uniqueness, it will be a memorable one.

 

[Nomad]

A simple logo that can convey a meaning and clearly tells what the brand is about would be the best logo for me. Sometimes just the initials of the brand name can create a great logo.

 

[Dominique]

A logo does not become memorable by it self if it does not reflect a popular brand or if the business does not build a brand around hat logo..