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What Kind of Customer Retention Strategies are You Using?

Do you focus more on acquiring new customers or retaining existing ones? What loyalty programs, discounts, or engagement tactics have helped increase repeat purchases. How do you retain your customers?
 
I like to give discounts for repeat customers, I also like to give free products to my repeat customers. These two strategies are helping me sell products (both physical and digital) and also digital services.
 
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