What is the Purpose of Website Optimization?

[Nomad]

Well, primary aim of website optimization is to bring in more traffic by ranking high on search engine result page. This is what most people believe. However, as opposed to commonly held view website optimization is not all about traffic, the ultimate goal is converting your visitors into customers. In order to convert your visitors to customers, you need to understand how conversion works. Once you know about conversion, you will start seeing more engagement, more sales and better result for your effort

 

[dojo]

Yes, website optimization is complex and has quite a few goals: first get people at your virtual door, then convert as many as you can into customers.

 

[freelancermaria]

The goal of website optimization is to improve online visibility, convert visitors into customers, build credibility, and attain a better return on investment. Implement strategies to reach your business goals and boost your online presence. Optimize your content, including image sizes, and use relevant keywords.