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What is the difference between sales pitch and ad copy?

Nomad

Member
The main objective of sales pitch and ad copy is almost same, to sell product and services, to generate leads, to encourage customers to take action. However, there is a difference between how sales pitches are written and how ad copies are written. Ad copy is very short, just a few lines and shorter the copy better is the copy. However, sales pitches are long, they highlight the features of products/services you are promoting.
 
a sales pitch is a direct, often verbal persuasion, like a face-to-face product demo at a store, targeting one person. Ad copy is written, like a catchy Instagram post, designed to attract a broad audience with concise, compelling messaging.
 
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