A general concept of social media marketing is promoting products or services on Facebook, Instagram, X, TikTok, etc. Social media marketing is not just about sharing your products and services on social media, it is more than that. One of the main reasons why people fail to get traction on social media is they think sharing on social media is social media marketing. Sharing is just a first step of social media marketing. Social media marketing also means monitoring competitors, learning from their mistakes, adopting their effective strategies. Social media marketing means building followers creating and sharing content and building a community.