B2B marketing is slightly different than B2C marketing. If you are doing content marketing, you might have to use different content strategy for B2B compared to B2C. Just like B2C, B2B marketing also utilizes short articles and posts as well as videos, but there are more content type for B2B marketers to be leveraged. For instance, B2B marketing develop case studies, create whitepapers and ebooks, make a lot of visual content, develop case studies and writes long articles.
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What Are the Most Popular Content Type for B2B Markets
- Thread starter Nomad
- Start date
Business to Consumer (B2C) differs from Business to Business (B2B), that's for sure. I personally like B2C more, as my main services are geared towards small biz owners (medical practices) mainly. In both cases I have always tried to provide extensively detailed content and information, as it has always ranked better.