What Are The Best Practices For Writing a Good Copy?

[Nomad]

Copies are sales pitch. Your ads or marketing campaign conversion rates are affected by a lot of things and one important factor is the quality of your copy? When it comes to writing a copy, what are the best practices. What are than main features of a good copy?

 

[Dominique]

I cannot say in the eyes if marketer, but as a consumer I like the copies that connect to me very well and tempt me to buy the product. Therefore the best copy is the one that attracts the target audience.

 

[Nomad]

Well said. Copies should be able to evoke emotions, should connect deeply with the target audience. Apple frequently uses "Think different" as the ad copy for its product. It defines exactly what kind of products Apple is selling. It connect with the target audience.

 

[freelancermaria]

It’s essential to persuade potential customers to choose your product or service. However, ensure that all the details in your description or pitch are accurate and honest. Avoid using words or claiming benefits that your product or service cannot deliver.

 

[Nomad]

Copies are mainly written for driving sales so the coy needs to bring in some sort of urgency, make the buyers believe that they need to grab the product as soon as they can.