Website, Marketplace, or Social Media: What’s the Best Way to Sell Online in 2025?

[Nomad]

Selling online can be done in three major ways:

1. Through your own website or store (like Shopify or WooCommerce)
2. On eCommerce marketplaces (Amazon, eBay, Etsy)
3. Using social platforms (Facebook, Instagram, TikTok)

Each method has pros and cons. I have tried all three methods but I find selling through social sites to be the most effective. When you already have a following on social sites, it is even easier to build trust and drive conversions. Also, social selling also has a lower business operational cost. The second best option is ecommerce markets. If you combine SEO with paid ads, you can easily generate sales. Selling from your own store is very difficult. But if you work hard, this will be most rewarding.