Use medical terms or try to simplify my copy? What works better for medical copywriting?

[Sophia Martinez]

Should I focus more on simplifying complex medical terms or keeping the tone professional and authoritative? How do I balance these elements?

 

[Nomad]

Are you writing for doctors, you can use complex medical terms, in fact they will find the copy to be authentic when they see the terms that read in their courses. Are you writing for common people, avoid complex medical term, they will never understand it even.

 

[Dominique]

You can simplify medical copy over using complex terms for better results. Clear language, like saying “high blood pressure” instead of “hypertension,” are eaaily identified with patients, boosts engagement, and ensures accessibility while maintaining trust and SEO performance.

 

[samsun56]

Should I focus more on simplifying complex medical terms or keeping the tone professional and authoritative? How do I balance these elements?

Good question. In my opinion, simplifying complex medical terms seems better. This way, you maintain your professionalism and at the same time, you are direct and get to the point of what you need.

 

[koyala]

For medical copywriting, simplifying your copy works better. While medical terms are necessary for accuracy, using plain language ensures your audience, especially patients, understands the content. Aim to strike a balance by explaining medical terms clearly when used, making the copy accessible to a wider audience.

 

[samsun56]

For medical copywriting, simplifying your copy works better. While medical terms are necessary for accuracy, using plain language ensures your audience, especially patients, understands the content. Aim to strike a balance by explaining medical terms clearly when used, making the copy accessible to a wider audience.

It's true, many times a huge and very long text tends to scare people quite a bit, so simplifying the writing on the text can help you connect more easily with your audience. I agree 100%