Top SEO techniques for medical services websites include optimizing for local SEO by targeting location-based keywords, ensuring mobile optimization for better user experience, and focusing on E-E-A-T (Expertise, Authoritativeness, Trustworthiness) to improve rankings. Implement schema markup for rich results, use clear, informative content with relevant keywords, and actively manage patient reviews. Building backlinks from authoritative health sites also helps boost credibility and visibility in search results.