The Power of “Ugly” Ads: Do Imperfect Designs Convert Better?

[Dominique]

Overproduced, polished ads can sometimes seem fake or overly promotional, while raw, low-budget designs often feel more authentic and relatable. Some marketers are intentionally making ads look less polished to boost conversions.

Have you tested "ugly" ads? Did they perform better than traditional polished creatives?

 

[Nomad]

I have not tested myself so I cannot say anything from my personal side. However, I believe these ads convert better. My thought is based on the fact that micro influencers give you better conversion than mega influencers. social proof from generate people have better conversion than celebrity endoresement