The Impact of Social Commerce on Traditional Brick-and-Mortar Retail

[Dominique]

With social commerce gaining traction, traditional brick-and-mortar stores are also shifting to online platforms. How do physical stores benefit from social selling, and what challenges do they face?
Have you seen any brick-and-mortar businesses succeed with social commerce?
Do you think social commerce will replace traditional retail in the future?

 

[Nomad]

In my home country, most of the brick and mortar businesses, especially those selling clothes, home improvement products, and even furniture are also selling online. They are using Facebook, Instagram and Tiktok to promote and market their products. I think social commerce is helping them to scale their existing business

 

[koyala]

Social commerce is transforming traditional retail by driving online sales directly through platforms like Instagram and TikTok. It creates a more seamless, interactive shopping experience, pushing brick-and-mortar stores to enhance their online presence or risk losing relevance.

 

[freelancermaria]

Many brick-and-mortar stores also have online shops, and this is good for business. By selling both in-person and online, these stores can attract more customers and reach people who may not live nearby. This way, they can increase their sales and connect with a larger audience.