On social media, you can either sell your products directly or promote them to drive traffic to your online store. Platforms like Facebook, Instagram, TikTok have built-in shops where you can list your products and sell to the social media users, without the need of registering on ecommerce marketplace or even building your own website.
When you are promoting, you are basically attracting users to click on your link and visit your external store or marketplace. When you are selling, you either sell through shop page on social media or sell through your own page. Both strategies have pros and cons, and the best approach depends on your products and the audience.
By the way, what has worked for you?
When you are promoting, you are basically attracting users to click on your link and visit your external store or marketplace. When you are selling, you either sell through shop page on social media or sell through your own page. Both strategies have pros and cons, and the best approach depends on your products and the audience.
By the way, what has worked for you?