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Selling on Amazon vs. Running Your Own Ecommerce Store

Amazon offers access to millions of buyers, but you give up control. Running your own ecommerce store gives you full ownership, but requires marketing effort. Which model is better for long-term success?
Do you think it’s better to start on Amazon and later build a self-hosted store?
What’s the biggest challenge in running your own ecommerce website?
 
It depends on how much money you can invest, what kind of skills you have, and how much time you have for dedicating into your business. If you can try Amazon Merch for free but FBA comes up with subscription charges. Selling from your own store require you to invest in SEO and digital marketing heavily
 
Selling on Amazon offers massive reach and built-in trust, but you have less control over branding and fees. Running your own eCommerce store gives more control, higher margins, and customization, but requires more effort in driving traffic and handling logistics.
 
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