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Sales Pitches Vs. Ad Copies

Nomad

Moderator
Do you think sales pitches and ad copies are same? Well, they look similar because both function in the same way, sales pitches are for driving sales and ad copies are also of are driving sales. However, I see a little difference between these two and the main difference is the length and writing style.
 
I have not written sales pitches or ad copies, however, I have written presentations and proposals. To my best knowledge, I think sales pitch os an elaborate writing that highlights the product you are trying to market, where as copies are one or two liners with catchy phrase to convince buyers to buy it.
 
Sales pitches highlights major features and benefits of the products so that people can make informed choice about buying the product. However, ad copies are just catchy phrase that can encourage people to make instantaneous decision about buying the product.
 
Sales pitches are usually spoken, personalized, and used in direct interactions, like calls or meetings. Ad copies are written, short-form content designed to grab attention quickly in ads. I’ve found ad copies work best for scale, while sales pitches close high-ticket deals.
 
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