ROI of Influencer Marketing

[Nomad]

Neil Patel is a marketing guru I have been following for many years. Recently, there was a report on influencer marketing published on his website and the data shocked me. The report involved analyzing 46 campaigns with 2808 influencers. The report states that ROI with celebrity influencers (1 million plus followers) and Macro influencers (follower conunt 500k-1 million) is negative negative. But mid size influencers (100l-500k) and micro influencers (1k-100k) is positive. The biggest ROI comes from micro influencer whis is around 36 percent. Mid sized influencers give you 14 percent ROI, where as celebrities give you 60 percent loss and macro with 12 percent loss on ROI.