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Practical ways to make your email look more professional?

What are some of the tips you can give to make the emails sent to my clients seem more professional or on the other hand more reliable? I think this will eventually make my open rates and clients increase, what are some strategies you have used for this?
 
You need a good subject line. After all people click email only when they find subject interesting. secondly your content inside email should be interesting an valuable to the receiver
 
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