Pay-Per-Click (PPC) Advertising in Healthcare

[eLdavis]

Have you tried using PPC (Paid Per Click) campaigns to attract new patients? If yes what was the results like, where you able to attract new patients or not.

 

[Nomad]

Well, I have not done PPC for selling health care services but I have tried PPC marketing for my websites on health niches (mostly blogs) and it has helped me to gain traffic. However, I had to stop it because I was not selling anything and the ad revenue generated through traffic did not cover my cost.

 

[Teegold]

PPC wouldn't be effective if one is not really making sales. At the end of the day, it will seem like one is going in cycles.

 

[Dominique]

Pay-Per-Click (PPC) advertising in healthcare can be highly effective for reaching potential patients who are actively searching for specific medical services or information. It allows healthcare providers to target specific keywords and demographics, ensuring their ads appear to the right audience. PPC helps drive targeted traffic to websites, improve brand visibility, and increase conversions like appointment bookings or consultation requests.

 

[samsun56]

I haven't tried it yet, but considering that so many people use it, I suppose it should give good results, right? I don't think so many people use it and the results are bad or terrible.

 

[Medical-enthusiast]

Pay per click marketing g is one of the oldest forms of advertising methods used by various online promotors. This involves promoting products through website ads. Having said that, it is not that easy to conduct such form of advertisement due to various challenges associated with it. First of all, you must have a website with traffic that converts to sales. You can hire a copywriter who could write a really attractive copy of content that can help you attract customers and then place an ad on the webpage. You can also use social media to target specific group of potential customers as well. This is where niche marketing can play a big role.

 

[koyala]

PPC in healthcare drives targeted traffic fast. I’ve seen it work well for promoting services like urgent care or consultations. It’s cost-effective if keywords are chosen wisely and ads are compliant with healthcare advertising rules.