Online Branding Vs. Offline Branding

[Nomad]

It does not matter whether your business is online or offline, whether it is a physical product or digital product, you need to build the brand, and most importantly you need to build the brand online as well as offline. Do you see any difference between online branding and offline branding? What are the common strategies used?

 

[Dominique]

I think the major difference is the platforms you used. For online branding you use SEO and digital marketing. For offline branding you use traditional platforms like newspaper, bill boards, radio, television, et.

 

[Nomad]

That's very true. Building an online brand is basically about building your SEO value, promoting on social media, advertising through online ads. Building offline brand is all about advertising on traditional media platform, sponsoring events, etc.