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Do you think strong branding is essential for success, or can you sell well without it? Can you sell just by marketing and promoting product and not bothering about branding? What branding strategies have helped you stand out in a crowded market?
Branding and product promotion both are important. These days customers have become smart and they do not easily fall for a brand, they also see whether the product they are buying is good or not. They also also look for social proof before making a purchase decision.
I think the ecommerce branding is crucial to gain success in the e-commerce business. A brand identity that is properly defined will help your business stand out among competitors who are all vying in the same market.