How to Write Meta Descriptions That Boost Click-Through Rates

[Dominique]

A well-crafted meta description can improve Click Through Rates, even without ranking #1. You can use power words, keywords, and a clear Call To Action. Have you A/B tested different meta descriptions?

 

[Nomad]

Your meta description should contain your primary and secondary keywords. If possible, you need to use long tail search term in your meta description. Your meta description should clearly tell what your content is about and also encourage people to click on the link to learn more.