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Explainers, unboxing, and patient testimonials work great. Keep videos under 2 minutes, mobile-friendly, and ADA-compliant.
What kind of video content converts best for your products? Do you promote on YouTube or social reels?
Video marketing works well, but your video should be more of informational rather than promotional. You can of course promote your products or services but that should be your lesser priority, focus should be on information. You need to focus on building followers and engagements.