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Segment your list, personalize messages, and automate follow-ups. Email remains one of the highest-converting channels. What’s your biggest email marketing win? How often do you tweak your strategy based on performance?
First and foremost, you need to have an email list. Secondly, your email list should consist of people who are genuinely interested in the content you provide. If you have email list, you can use any mass email services to design your campaign and send emails. I use Mailchimp. Kit is also good