Small businesses face a lot of problems. One of the major problems is challenges form big business. As long as Amazon is there how can a random small business sell? Does this mean there is no hope? Well, small businesses can utilize social media platforms. For instance, if you use Facebook, you can technically reach to 3 billion people, with Instagram and Tiktok, you can reach over 1 billion people. However, to reach wide audience through social media, you need to build followers and run ads to reach your target audience. Social media marketing heavily relies on the number of your followers and money you spend on your ads.