There are a lot of ways to get into ecommerce, you can try open source like woocommerce and magento or use premium platforms like shopify and big commerce. However, generating profits for small and medium businesses is really tough because they face competition from big ecommerce businesses. A lot of people think that selling unique product is the best option but creating unique products is not possible for small businesses as they lack funds for product development. In a situation like this how do you compete in the market?