Cost Per Click (CPC ) is an online advertising model where advertisers ad spending is based on the clicks generated on his ads. When you run CPC ad campaign, you will pay for every legitimate click on your ad. Most popular advertising networks including Google and Meta offer CPC ads. On Google search, you spend around $2 per click where as on Facebook it is around $1.70. If running CPC ad campaign is one of the most popular online advertising methods.
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How to Boost Sales Through CPC Ads
- Thread starter Nomad
- Start date
Do you pay only for clicks or do you also have other costs associated with CPC ads. What if you don't get any clicks throughout your campaign? You will not be paying for clicks but do you have to pay for using the service. I know nothing about advertising, please enlighten me.
You not only pay for clicks but also campaign management fees, platform fees, ad creative and production cost, and other costs.