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How Storytelling Can Help in Brand Building

Dominique

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TM$
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If you remember your childhood days you might remember how you remembered something when old as a story, especially a visual store, and how you forgot things where it was given to you as a plane facts Storytelling is one of the most powerful tools for making people understand something, it is used in all sectors from education to business and marketing. When brands create a compelling narrative, they humanize themselves and forge deeper connections with customers.
 
One perfect example of how story telling can build your brand and also promote your product comes from the launch of iPad by Steve Jobs. He started by saying price point was $999. Then after a while, he said the actual price was $499, which overwhelmed the audience and they started thinking iPad was cheap as it was just $499 instead of $999.
 
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