When there is a something like Amazon that caters to all audience and has established reliability by being in the business for over two decades, how can small business compete with big businesses? Small businesses might be able to compete with industry giants using monopoly or duopoly strategies. They can create products that only they are selling or very few businesses are selling. They should also focus on offering high-quality products with unique selling points. Personalized marketing and prompt customer service can help small businesses remain rooted in the market.