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How important is scalability in logo design?

Ethan Thompson

New member
TM$
93
Why is it crucial for a logo to be scalable, and how can I ensure my design works well at different sizes? Should I prioritize vector-based designs to ensure the logo looks good on everything from business cards to billboards?
 
As a business you will have to use your logo on various things from websites and social sites to advertising. You might even have to print it on newspaper or use on billboards. Therefore, it is very important to use a logo that is scalable. Vector designs are scalable.
 
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