How Does Multimedia Affect Traffic on Your Website

[Nomad]

A lot of people tell you that you need to use images on your content, but do you actually know how adding images, videos graphics actually affect your website?
Well based on NP Digital, a digital marketing and SEO company, web content without any media has a zero percentage traffic change, where as content with audio media has negative traffic change. In other words, if you do not use media you cannot receive traffic and if you use audio, your traffic can drop. However, when you use videos your traffic can go up by 3.41 percent, however, with image, it will go up by 5.18 percent. If you are using media in multiple formats, your traffic will go up by 3.72 percent.

 

[Dominique]

That's an interesting insight from NP Digital. It makes sense that images and videos tend to boost traffic since they make content more engaging and shareable. Visual content, like images, captures attention quickly, while videos can provide more in-depth value, holding users’ interest longer. It's also surprising that audio media seems to have a negative impact on traffi, perhaps it's because users are less likely to engage with audio-only content, especially when browsing in environments where sound is inconvenient. Using a combination of media types could be a good strategy to increase engagement and reach, as it keeps the content diverse and accessible to different preferences.