One of the great concerns for using AI for copywriting is related to conversion. Does it convert? That's the big question. Recently, I came across a research by NP Digital, a digital marketing company. They tested 1000 articles, of which 50 percent was 100 percent AI and the remaining was AI + human edited. Interestingly, AO content scored 3.6 out of 10 on metrics like tone, originality, readibility, SEO and engagement potential, where as AI content edited by humans scored 7.5 out of 10 on the similar metrics.
Medical Marketing Forums
The #1 Medical Marketing Forum & Marketplace
Are you a medical professional or business owner? A webmaster? Need support with your online marketing tasks? Join the newest community targeted for marketing enthusiasts.
How Does AI Generated Copy Perform?
- Thread starter Nomad
- Start date
That research by NP Digital sheds light on an important aspect of using AI for copywriting, conversion and quality. It’s clear that AI-generated content alone may lack the human touch needed to achieve optimal results in tone, originality, and engagement. While AI can generate text quickly and efficiently, human editing plays a crucial role in refining the content to make it more relatable and aligned with the brand’s voice. The fact that AI + human-edited content scored significantly higher highlights the importance of collaboration between AI and human expertise for successful content creation that truly converts.