If you want to become successful with your blog, you need to track your blog performance. Tracking performance is very important for your blog growth. You can Google Analytics to track traffic. GA will help you know your visitors, your most popular content, your traffic sources, your traffic location, etc. When you understand these metrics, you can plan your content calendar and also build a marketing and SEO strategy. You also need to regularly check your publisher dashboard to check revenue to find out what kind of ad engagement you have, what kind of ads are being clicked, what pages get more ad clicks etc.