How Do You Target the Elderly Market in Healthcare eCommerce?

[Dominique]

The elderly population presents a unique challenge for healthcare eCommerce. What strategies do you use to target older consumers?

How do you ensure your website is accessible to elderly customers? What type of products or services appeal most to this demographic?

 

[Nomad]

The social media with the highest elderly demography is Facebook. You need to run your ad campaigns on Facebook targeting this demography. However, you also need to remember your product should be something that is must have for this demography

 

[samsun56]

The elderly population presents a unique challenge for healthcare eCommerce. What strategies do you use to target older consumers?

How do you ensure your website is accessible to elderly customers? What type of products or services appeal most to this demographic?

If you sell health-related items for athletes, you can join fitness groups and promote your products there.1

 

[koyala]

Targeting the elderly in healthcare eCommerce means focusing on trust, simplicity, and accessibility. I’d use larger fonts, easy navigation, and clear product benefits. Offering phone support and building credibility through reviews helps.