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How do You Maintain Forum Relevance in the Age of Instant Messaging

Instant messaging apps provide quick interactions but lack the depth of forum discussions. How do you market the unique value of forums, such as in-depth topics and archives, to retain members? Have you integrated messaging-like features to adapt to changing preferences? Do you have chat functionality in your forum?
 
The purpose of instant messaging and forum are entirely different. Forums are for having a meaningful conversation among a lot of people, so if the forums fulfill that purpose they will continue to survive.
 
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