Whether you are a business owner, marketer, freelancer, or a content creator, it is very important to understand your competitors to built a better strategy for growth. But then how do you identify your competitor? First, determine who your competitors are. For example, if you manage a webmaster community, similar communities become your direct competitors. Identify the products and services they offer, their customer base size, and their user engagement levels. If you are selling Tshirts on Etsy, other Tshirt sellers on Etsy are your competitor. Understanding your competitors audience loyalty, such as the percentage of active buyers to find their strength.