You marketing campaigns are likely to succeed only when you know your true strengths. How do you determine your own strength as a marketer? Well, you start by asking yourself simple questions such as "what is that I do well" or "what are the things that our customers have liked about us." You might also try to analyze your area of expertise where you excel or uniqueness of your products and services. Last but not the least, you also need to assess your assets like your intellectual property (content, for example), resources (money, for example), etc.