How do I align my offline marketing with my brand identity?

[Ethan Thompson]

What steps can I take to ensure that all offline marketing materials, like signage and print ads, are consistent with my brand’s identity? Should I focus on cohesive colors, fonts, and messaging across all materials?

 

[Nomad]

You need to use the same logo, same color scheme, same slogan, same brand name across multiple offline marketing platforms to remain consistent with your brand identity. When you are running ads, you need to use the same ad design across multiple channels.