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How can I create an effective billboard advertisement?

Sophia Martinez

New member
TM$
6
What elements make for a successful billboard ad that grabs attention quickly? Should I focus on a simple, bold design, short copy, or eye-catching visuals to ensure drivers or pedestrians remember the message?
 
The most important thing to consider is the location. You need to choose a location where your target audience pass by a huge number. Once you have chosen the right location, you need to find a sport that gets the best visibility.
 
Keep it SHORT and clear. Don't write too much stuff on it, people are driving, they cannot read too much. Ideally get a catchy website name instead of numbers (unless a catchy one like 888-got-junk for instance). Otherwise it's easier for people to remember WebDesignNJ.com for instance than 929-413-2261 :D
 
I think you need to focus more on visual elements rather than text. People react to visual content than text based content. If you are using text, keep it very short and make it catchy and easy to remember.
 
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