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Generating Sales Through Black Friday Discounts and Holiday Deals

Nomad

Member
For marketers and businesses, one of the interesting tactics to generate sales is through Black Friday Discounts and Holiday Deals. But does this actually work? I mean can you generate a lot of sales through these discounts and deals. Competition is fierce and the advertising is becoming very expensive. You might have to do aggressive marketing and you might be spending a lot of money on advertising, which means your profits might be low or even be at loss. What do you think?
 
I don't do it, mainly because my clients had no problem up until now to pay for my services, so there's no need to discount them. For people who sell products (virtual or not), Black Friday can be a great time to end the year on a high note though.
 
I believe it is a good strategy since it is the time when people do not mind to spend more. In addition, there is a higher chance that you will win new customers, and if they loved your product, they can become your regular customers. It can help clear out extra inventory as well. Make sure to plan ahead of time and take advantage of different platforms to market your deals.
 
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