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Does Shrinkflation Work in eCommerce Business

Nomad

Member
Shrinkflation is a common business strategy where companies reduce a product's size or weight while keeping the price constant (the word Shrinkflation is formed by merging "shrink" and "inflation"). Generally speaking, consumers focus on the price of the product instead of weight or size. A slight increment of price is visible but slight reduction in weight or size goes unnoticed. Do you think this strategy works for eCommerce as well?
 
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