Platforms like Facebook, Instagram, X, TikTok, YouTube, Reddit etc. are usually seen as free marketing sites. As a part of their free marketing efforts many businesses create pages on these platforms and start sharing their posts. Although these platforms provide access to massive audiences, publishing posting alone doesn’t guarantee visibility. Posting is not marketing, you also need to build followers. Building followers is beneficial, however, it is also crucial that these followers actually find value in your content.