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Well, I have nothing to show from my personal experience but I think Google Business Profile matters for non-local business as well. One of the best ways for business to rank on searches is through Google Business. By creating a Google Business profile, you will gain more exposure.
Google Business Profiles can still matter for non-local businesses as they improve search visibility, build credibility, and enhance customer trust. Even non-local brands benefit from reviews, accurate information, and increased online presence for global audiences.