Do Brand Colors and Fonts Really Impact Conversion?

[koyala]

Some marketers obsess over visuals. Do you believe consistent brand colors and fonts improve trust or clicks? Have you A/B tested different designs? What tools do you use for brand kits?

 

[samsun56]

Yes, there are times when I read articles or texts with a horrible font that I sincerely feel is damaging my eyesight, so it is important, along with the color, if the colors of the text are mismatched it will tire the eyes to read it, so it is important.