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I'd like to imagine your store has its own logo, right? So, I'd like to know: Was your store's logo created by a designer? Did it cost you a lot of money, or were you able to get the logo at an affordable price?
When I was starting my travel website about 9 years ago, I hired a logo designer through Fiverr. Since I was new to this field, I wanted to have best logo. However, these days I do it myself by using canva
I am not a designer myself and I think that it is just right that I pay a competent designer to help design my logo. The logo of my business is too much of brand identity to gamble about trying to design it as an amateur designer.