CSR boosts brand value and media visibility, making it a smart marketing strategy beyond just charitable contributions to society.CRS or corporate social responsibility is not just about giving back to the society through charity work, it is also a great marketing strategy. With CRS, you get into limelight as you get a lot of media coverage. You also improve your brand value through CRS.
How do you ensure your CSR efforts feel truly authentic?CRS builds brand trust and emotional connection. When authentic, it shows values-driven leadership. But if it feels performative, it backfires. Align CSR with core mission for meaningful, credible impact.