Brand Positioning: How to Stand Out in a Crowded Market

[Dominique]

You will have to do brand positioning to differentiate your brand in a competitive market. To position your brand effectively, you first need to identify your target audience’s pain points, and tailor your messaging to show how your product or service solves those issues better than competitors. When you are able to position strongly, it will make your brand the first choice for your customer.

 

[Nomad]

First important thing is to find your target customer, and then create brand identity that your target customers can identify with. For instance, Apple target's its brand towards rich people, and it stands out in the crowd for its target market