You can drive traffic to your online store in two ways, one, SEO and two, digital marketing. Technically speaking, these are easy methods to drive traffic to your online store, however, in practical point of view these are very competitive. For example, if you have SEO skills, it can be free but if you need to hire someone, depending on your store size, it could cost anywhere between $100 and $1000. If you are a small store owner, the cost of SEO can be very high. Then there is also a problem, just because you have done SEO does not mean you get guaranteed traffic and sales. Digital marketing, especially, social media marketing can be easier than SEO if you have a lot of followers. Social media ads also are cheaper than SEO cost.