Are Private Blog Networks Still a Viable SEO Strategy?

[Dominique]

PBNs were once a popular way to build backlinks, but Google has cracked down on them. Some marketers still use them with caution. Do you think PBNs are still effective, or are they too risky in 2025? Have you seen any recent penalties for sites using them?

 

[Nomad]

If you create a network of blogs just with a purpose of building backlinks, private blog network is not a viable SEI methods. However, if you build a network of blogs and built authority of these blogs by publishing good quality content, backlinks you create on the blogs might ultimately help you.