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many, we are talking about something medical, so having good reviews will give enormous confidence to anyone looking for your service, for example if I came across your website, read the reviews that would give me confidence to hire your service, because if not I would hardly do it and I would...
Believe it or not, there are people who still listen to the radio, mostly when they travel in their car, so it's very possible that radio ads work for you, but of course I've never bought a radio ad, so I can't confirm this with accuracy or with evidence.
Yes, but for a small niche of people who still watch TV, and what you promote must be in line with the TV channel where you do it, because if not, you should use Internet ads, which is not for nothing the most used nowadays, you reach an incredible number of people.
I don't see why not, although it depends on the seriousness of what you're doing, but the truth is that carrying out this type of practice is more common than one thinks when it comes to wanting to attract new audiences and new people.